SFAA Corporate Identity
For many years the Swiss Financial Analysts Association SFAA has conducted itself in a similar way to many Swiss banks: working discreetly behind the scenes. It was not until the turn of the millennium that the transformation came. Today the SFAA is an open and modern association.
How the logo has changed from 1962 until the present day
| since 2007 |
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| 2002-2006 |
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| Before that |
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| At the beginning |
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The images used by the SFAA
The images used by the SFAA present the world of finance in a completely novel way: abstract, modern and emotional. They are supposed to stimulate thought and reflection. They are open to interpretation and that is the intention. The images thrive on motion blur; the play of light and shade creates contrasts and generates suspense.
Some examples of SFAA images:
| © SFAA. Photographer: Frank Schweitzer, www.fschweitzer.ch |
To turn abstraction back into reality, these images, when deployed in the media, are supplemented by real business images.
These new images have been designed and created by Frank Schweitzer. He has his own graphics atelier in Oberengstringen ZH and specialises in corporate design projects. He formerly worked for Interbrand Zintzmeyer & Lux, one of the leading corporate identity agencies.
